People who go on cruises want more personalised services. This was the major finding of the Cruise Line International Association in a recent survey. The study found that from 2011 cruises such as the Carnival Cruise will experience greater personalisation. This trend will be a key priority for many cruise ships, and it indicates that cruise customers are demanding more individualized attention.
Some of the features of the personalisation trend include more exclusive and private shore trips for individuals and small groups. Cruises will also venture out to previously unchartered routes. The activities on board the cruise ship will also become more personalised from 2011. For example, there will be more theme cruises, whereby the decorations, music, food and drink will be more tailored to a particular motif that is popular with the targeted customer base. With these 2011 trends, it is anticipated that there will be an increase in cruise passengers who will be attracted by the added personal touch.